Will Photography Improve my Business?
Professional photography will give your business a competitive edge!
Engaging a professional photographer can set the tone for your whole business going forward. You are showing your potential clients that you are committed to providing a high level of quality service and products by presenting your brand in a quality and professional manner.
Quality Images Mean Quality Services & Products.
Will photography improve my business? It goes without saying, humans judge books by the cover, although we are told not to, how can we not?
If we were not judged by the cover, we wouldn’t dress in our best when attending a job interview, or put on our nicest clothes to go dancing.
The same applies for a business! Your potential customers are definitely going to be judging your business on your level of visual quality when they first interact. If you present yourself with clean well thought out imagery, this will place the perception of goods provided by your business at an equal level. A large part of your business presentation along with logos, colour, uniforms etc. will be photography.
It’s part of your “BRAND”.
A lot of people forget what “BRAND” means when you start talking marketing. Many people think it’s your logo, but “Brand” is you. Brand is your company, the people you employ, the culture, the marketing directions you take and the way you talk about your business in social gatherings. Your brand is also how you present your business through the images of your product or service provision in your daily marketing.
When a business moves into the inevitable arena of marketing (advertising if you like) there will be 2 main things that happen (yes there are more, but these are key). Firstly (assuming you have a business name) you want a logo or some kind of graphic to represent the business. This is exactly where a new business owner or veteran business owner, in a lot of cases, will often get hung up. The perfect logo!
Yes we get it. The perfect logo is still out there to be created…still! But let’s be real, once we have “the perfect logo” we will need to create marketing collateral. Now we are starting to build a brand.
What does our product look like?
In some cases representation of a company or business brand can be done using illustration and graphics alone, but this is extremely rare and extremely cost prohibitive.
There will come a time where you need to present your business and services in a photographic manner. This is when you really start to think about what you, your service or your products look like. Now is the time you really need to re-evaluate the judging a book by it’s cover analogy.
Remember, “first impressions last until the last impression”. Without a great first impression you won’t get the chance to have a last impression, so make it excellent.
Will photography improve my business?
When you engage a commercial photographer with grounded experience, the answer is YES!
Dave Wicks has the experience, knowledge and technical skills to represent your business in the best possible manner.
If you would like to engage a professional photographer in Brisbane or for that matter anywhere in Australia, let’s have a chat and see if we are a good fit. You can contact me here or call, Dave Wicks on 0414 464 571.
Pop on over to have a look at my portfolio while you are here.
Dave::
“The Industrial Photographer”
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